Sizzle cards are a very simple, inexpensive and extremely flexible way to prospect. A sizzle card is a small paper card approximately the same size as a business card that contains a sizzle statement to evoke a person’s interest. Some people use sizzle cards as their primary business card. An example of a sizzle statement is as follows:
- If you want to work your whole life, that’s your business. If you don’t, that’s my business.
Any creative statement can work. It can be about the business opportunity or it can be about the products, but to work it has to have enough sizzle to make the person who sees it want to call you.
These cards can be used in many different ways, including the following:
- Handed to someone
- Tacked on a bulletin board
- Placed on a car windshield
- Left with other business cards for people to pick up
- Put on seats in a theater
- Left behind in a reception area
- Placed in a book as a bookmark
You may want to have a picture printed on one side and a statement on the other. You may want your sizzle statement on one side and your contact information on the other.
Sizzle cards can be produced inexpensively.